The first run episode of Coronation Street, shown on ITV2 on Wednesday evening due to football being shown on ITV1, gained the highest audience yet achieved for the channel.During the 7:30-8pm slot, the channel was the 6th most popular channel in all homes, attracting 673,000 viewers and peaking during the second half of the programme… Continue reading ITV2 Achieves 6.6% Audience Share
A new report from Jupiter MMXI has highlighted the growth seen in internet usage since it began its research at the end of 1999. The number of monthly at home users in the UK has grown from 7.8 million in October 1999 to 13.5 million in January 2001. The number of minutes spent online each month… Continue reading Jupiter Charts Internet Growth
A new report from Jupiter MMXI has highlighted the growth in internet usage since the research group began recording data at the end of 1999. The number of monthly home users in the UK has grown from 7.8 million in October 1999 to 13.5 million in January 2001. The number of minutes spent online each… Continue reading Jupiter Charts UK Internet Growth
Time Inc has announced the completion of its acquisition of IPC Group Limited, the parent company of IPC Media, from Cinven. The purchase price is £1.15bn, including the cash in the company.The deal was announced in July (see AOL Buys IPC Media For £1.15bn), following months of speculation about possible talks, thought to be held… Continue reading Time Completes £1.15bn IPC Takeover
AOL Time Warner has announced the completion of its acquisition of IPC Group, the parent company of IPC Media, from venture capitalist firm Cinven (see AOL Takes IPC Media For £1.15bn). The purchase price is £1.15 billion, including the cash in the company. The deal was announced in July, following months of speculation about possible… Continue reading AOL Time Warner Completes £1.15bn Acquisition Of IPC
The IPA’s Bellwether report has suggested that the advertising slowdown could be shortlived (see IPA Bellwether Says Downturn Will Be Brief), and yesterday’s media stocks reflected this optimism.Shares in Reuters staged a recovery, after Tuesday’s falls, caused by a downbeat trading statement, rising 51p to end at £6.55. Pearson was also among the better performers,… Continue reading Sharewatch
According to Accenture, e-commerce is thriving in Europe despite the lingering threat of recession. “The Unexpected eEurope” published this week, found that 60% of senior European executives surveyed said that they planned to increase eCommerce spending by an average of 15% over the next year. A further 49% said that they expected to be exploiting… Continue reading U-Commerce, The Next Big Thing?
Capitalone.co.uk was home to the most popular banner ad during August, gaining exposure among 3,082,000 individual at home internet users and achieving 21.7% digital reach. The online bank dominated the lower end of the table hosting the seventh, eight and ninth most popular banners throughout the month. MSN.co.uk dominated the rest of the table and… Continue reading New Media Round-Up
The top spending advertisers on TV are moving away from the medium towards a broader media mix, according to new analysis from CIA MediaLab. The figures show that over the last five years the proportion of adspend of the top 30 TV advertisers spent on TV has dropped from 73.8% in 1997 to 67.2% for… Continue reading TV Advertisers Move Towards Broader Media Mix
Viacom Outdoor has launched its first advertising packages for the XTP moving advertising system on the London Underground. Advertisers are being offered incentives to be the first to take up opportunities during the live trial during March next year.The XTP system will launch in full during the summer of next year. The system projects digital… Continue reading Viacom Launches XTP Packages
