ISBA and the Consumers’ Association have launched a new set of best practice principles for commercial activities in schools, which has received endorsement from the Department for Education and Skills. The new guidelines reflect the more relaxed approach to branding on teaching materials and corporate-sponsored activities which is evolving.The concept of companies sponsoring teaching materials… Continue reading ISBA Launches School Sponsorship Guidelines
Programmes This month’s viewing can best be described as a game of two halves, with half time being the precise moment people found out about the terrorist attacks on 11th September. The beginning of the month started well with the nation carried away with the euphoria of that football match between Germany and England. BBC1’s… Continue reading TV Viewing Round Up – September 2001
UK internet users turned away from chat rooms, e-commerce sites and entertainment portals during September in favour of news and official government sites, according to web monitoring company, Hitwise.The latest figures for September reveal the inevitable shift in usage habits of UK users after the terrorist attacks in the US led to an increase in… Continue reading UK Internet Usage Habits Shift
The first run episode of Coronation Street, shown on ITV2 on Wednesday evening due to football being shown on ITV1, gained the highest audience yet achieved for the channel.During the 7:30-8pm slot, the channel was the 6th most popular channel in all homes, attracting 673,000 viewers and peaking during the second half of the programme… Continue reading ITV2 Achieves 6.6% Audience Share
The BBC and ITV have secured the rights to broadcast the 2002 World Cup from German media company Kirch. It is thought that the TV companies paid less than the £170m being demanded by Kirch for the rights. More will follow on NewsLine shortly…
Time Inc has announced the completion of its acquisition of IPC Group Limited, the parent company of IPC Media, from Cinven. The purchase price is £1.15bn, including the cash in the company.The deal was announced in July (see AOL Buys IPC Media For £1.15bn), following months of speculation about possible talks, thought to be held… Continue reading Time Completes £1.15bn IPC Takeover
AOL Time Warner has announced the completion of its acquisition of IPC Group, the parent company of IPC Media, from venture capitalist firm Cinven (see AOL Takes IPC Media For £1.15bn). The purchase price is £1.15 billion, including the cash in the company. The deal was announced in July, following months of speculation about possible… Continue reading AOL Time Warner Completes £1.15bn Acquisition Of IPC
The IPA’s Bellwether report has suggested that the advertising slowdown could be shortlived (see IPA Bellwether Says Downturn Will Be Brief), and yesterday’s media stocks reflected this optimism.Shares in Reuters staged a recovery, after Tuesday’s falls, caused by a downbeat trading statement, rising 51p to end at £6.55. Pearson was also among the better performers,… Continue reading Sharewatch
According to Accenture, e-commerce is thriving in Europe despite the lingering threat of recession. “The Unexpected eEurope” published this week, found that 60% of senior European executives surveyed said that they planned to increase eCommerce spending by an average of 15% over the next year. A further 49% said that they expected to be exploiting… Continue reading U-Commerce, The Next Big Thing?
Capitalone.co.uk was home to the most popular banner ad during August, gaining exposure among 3,082,000 individual at home internet users and achieving 21.7% digital reach. The online bank dominated the lower end of the table hosting the seventh, eight and ninth most popular banners throughout the month. MSN.co.uk dominated the rest of the table and… Continue reading New Media Round-Up
