Rivals.net, the Chrysalis owned network of sports websites, has signed a five figure deal with IBM to sponsor its Ryder Cup coverage.The deal will see IBM take full sponsorship of the Rivals.net golf site, Tee-2-Green, and includes banner ads and branded screen savers.Rivals.net sales executive, Mark Wright, said: “Rivals.net will be closely following the Ryder… Continue reading Rivals.net Signs Up IBM
Channel 4 have today hit back at the ITC, branding their ruling on the Brass Eye satirical documentary “unclear and contradictory.”Channel 4’s director of programmes, Tim Gardam, today attacked the regulator, which condemned the programme, broadcast on 26 July, for causing “exceptional and gratuitous offence.”He said: “What is disappointing and confusing about the ITC ruling… Continue reading Channel 4 Hits Back At ITC
New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise
The number of UK homes with multi-channel TV has reached the 10 million mark according to the latest figures from the British Audience Research Bureau (BARB). The figures show that 41% of the UK’s 24,458,000 TV households now have multi-channel TV and that almost 28 million individuals throughout Britain have access to multi-channel services. The… Continue reading 10 Million UK Homes Have Multi-Channel TV
The Wireless Group, which announced pre-tax profits of £22.5m yesterday (see Scot FM Sale Boosts Wireless Group), did not escape the gloom effecting the rest of the media market, with shares falling 4.85% to finish at 78˝p, a loss of 4p on the previous day.Telewest saw stock drop to an all time low yesterday with… Continue reading Sharewatch
Matthew Bannister, former director of radio at the BBC, has dismissed digital radio as a costly mistake in an article in today’s Times.This week the commercial digital radio group Digital One announced the launch of its latest phase of transmitter roll-outs, and implied that the BBC was not pulling its weight in trying to make… Continue reading Bannister Dismisses Digital
Dell.com was the top online advertiser for men in July, gaining exposure among 3,430,000 individual at home male users throughout the month. The site commanded 41.5% digital reach and achieved 6.5 page impressions per user. Amazon.co.uk, climbed up a place from last month to occupy the number two position. The search engine was visited by… Continue reading New Media Round Up
Stadium Radio has signed a five year deal with Clear Channel Radio Sales to sell advertising on the group’s stadium based soccer radio stations.Rebecca Merchant has been appointed sales manager to handle Clear Channel’s access to the 70 clubs included in the Stadium Radio portfolio.Stadium Radio was established in 1998, and broadcasts to football fans… Continue reading Stadium Radio Signs Clear Channel
OXM, a subsidiary of Future Network, is to release an advanced edition of its Official UK Xbox Magazine to tie in with the launch of Microsoft’s game console.The preview magazine will come in a flip-top hard card carton and include a glossy brochure-style magazine and a 30 minute video showing clips of games which are… Continue reading Future Promotes Xbox Launch
Scot FM Sale Boosts Wireless GroupThe £25.5 million sale of Scot FM to the Guardian Media Group (GMG) in June (see Wireless Group Sells Scot FM For £25.5m) has helped push Wireless Group into profit for the six months ended 30 June 2001. The £22.5 million profit from the disposal nudged pre-tax profit up to… Continue reading Scot FM Sale Boosts Wireless Group
