The media market made a tentative start to the week after the FTSE 100 closed down 1.5% yesterday.WPP, which is currently trying to back out of its deal with Tempus, by invoking the “adverse material change” clause (see WPP Seeks Escape From Tempus Deal), saw stock fall 3.95% yesterday to close at £5.47˝, down 22˝p… Continue reading Sharewatch
Analysts at ABN Amro have reappraised their outlook of VNU, the Anglo-Dutch publishing group, after its stock has fallen more than 40% in the last twelve months. The broker says that VNU has substantially altered its business mix over recent months, moving away from the volatile advertising-dependent activities such as consumer publishing and toward the… Continue reading VNU Builds Defences, Says ABN
The latest figures from the Audit Bureau of Circulations (ABC) show that the national newspaper market as a whole saw a month on month increase of 3% from August to September this year. The events of 11 September led to a general increase in demand.Sport First saw the most significant increase in terms of percentage… Continue reading National Newspaper Round-Up September 2001
WPP has extended its offer for UK media buying group, Tempus, until 22 October, the group announced this morning. This is the second extension of the bid, the first closing yesterday. In the meantime, WPP decided to seek to back out of the deal by drawing on the material adverse change clause (see WPP Seeks… Continue reading WPP Extends Tempus Offer To Negotiate Withdrawal
According to the latest Bellwether Report from the IPA, companies reducing their advertising budgets for 2002 will be outnumbered almost two to one by those increasing their spending. The current downturn will be brief, according to those surveyed and 2002 will see the return of advertiser confidence. Of those questioned, 42% of companies setting new… Continue reading Q3 Bellwether Report Suggests Downturn Will Be ‘Brief’
The MediaTel Group has launched a new company website www.mediatelgroup.co.uk which aims to demonstrate the group’s full range of brands and products, beyond the media intelligence it is best known for.Derek Jones, managing director, said: “With the growth of the company in all areas, we introduced the MediaTel Group brand earlier this year as there… Continue reading MediaTel Group Launches New Website
Only 12% of digital viewers have ever interacted with an advert, according to the latest Digital Viewers Survey carried out by BMRB.The survey, which examined the viewing habits of almost 1000 digital subscribers, shows that of those that had interacted with adverts, over 50% found that the information they had accessed was “very uninteresting.”The younger… Continue reading Interactive Ads Flop With Digital Viewers
Virgin Radio is to run its first DAB visual text advertising campaign, it was announced today. A campaign supporting the National Geographic Channel’s Sunday evening quiz show National Geo Genius will run for ten weeks, scrolling across the programming messages screen instead of the usual Virgin Radio programming message.Lee Roberts, commercial development director at SMG… Continue reading Virgin Premieres DAB Text Ads
German pay-TV group, Kirch Media, is in discussions with the BBC and ITV to sell the broadcasting rights to the 2002 and 2006 World Cup competitions. Kirch owns the global broadcasting rights to the next two World Cup tournaments and will sell on these on a regiona by region basis. It has already reached an… Continue reading Kirch In Talks With BBC And ITV Over 2002/2006 World Cup Rights
