Virgin Radio is to run its first DAB visual text advertising campaign, it was announced today. A campaign supporting the National Geographic Channel’s Sunday evening quiz show National Geo Genius will run for ten weeks, scrolling across the programming messages screen instead of the usual Virgin Radio programming message.Lee Roberts, commercial development director at SMG… Continue reading Virgin Premieres DAB Text Ads
German pay-TV group, Kirch Media, is in discussions with the BBC and ITV to sell the broadcasting rights to the 2002 and 2006 World Cup competitions. Kirch owns the global broadcasting rights to the next two World Cup tournaments and will sell on these on a regiona by region basis. It has already reached an… Continue reading Kirch In Talks With BBC And ITV Over 2002/2006 World Cup Rights
Recent news-flow suggests that the telecoms sector is set to experience a raft of job cuts, as companies seek to reduce debt and costs and boost revenues. NTL Cable company, NTL, has cut its workforce from 23,200 in October last year to 18,500 in October 2001. Further cuts are planned to take the headcount down… Continue reading Flurry Of Job Losses Set For Telecoms Sector
US retail sales dropped sharply last month, adding to fears that the economy there may be slipping into a full recession. According to figures from the Department of Commerce (DOC), retail sales were down by 2.4% month on month in September, much worse than had been expected. The DOC altered the way it calculates seasonal… Continue reading Full Recession Looms As US Retail Sales Fall 2.4% In September
According to the PPA, the latest long term figures from the Advertising Association forecast that for the period to 2013, consumer magazine advertising revenue will grow in real terms by between 28% and 50% rising to between £841m and £989m. The report ‘Long Term Advertising Expenditure Forecasts’ also predicts that, during the same period, business… Continue reading AA Forecasts Real Term Growth For UK Magazine Revenues
Week on week analysis of the media market reveals a strong week for media companies with only Tempus and The Wireless Group experiencing losses. The former, whose deal with WPP remains uncertain (see WPP Seeks Escape From Tempus Deal), saw shares drop 5.03% to finish at £4.72˝p, a loss of 25p on the previous week.… Continue reading Sharewatch
The global popularity of SMS – ‘text messaging’ via mobile phone – has generated 750 million messages per day by September 2001 says the GSM Association, representing mobile network operators worldwide. The Association has now upgraded its forecasts for 2001 from 200 to 250 billion total mobile messages globally, 1 billion per day by the… Continue reading 1 Billion Text Messages Per Day By End 2001, Says GSM Association
Labour peer Lord Waheed Alli has been named in today’s press as another potential candidate to take over as chief executive of Channel 4 following the departure of Michael Jackson.Alli was one of the co-founders of Planet 24, which created former Channel 4 success story Big Breakfast. Channel 4 today refused to confirm rumours about… Continue reading Alli Tipped For Channel 4 Chief
The Newspaper Society (NS) is stepping up its national advertising drive with the creation of a new marketing committee and the appointment of a new marketing chairman and director.Jim Brown, chairman of Newsquest Media, will head up the marketing committee, which has been set up to increase the regional press’ share of national advertising business.David… Continue reading Newspaper Society Steps Up Ad Drive
Emap has announced a new look for its clubbing title Mixmag. From November, the title’s look will be “more design led with a heavy and imaginative use of photography”. Changes have also been made to the editorial team, in the form of several promotions among existing staff.Although the title’s circulation slipped slightly period on period… Continue reading Mixmag Gets Makeover
