The IPA has launched the latest stage of the Continuous Professional Development scheme it began last year. The Excellence in Continuous Professional Development (CPD) award scheme will reward the best people-development initiatives among IPA agencies with CPD accreditation.IPA president, Bruce Haines, said: “Continuous professional development is an agency-wide responsibility and the awards are open to… Continue reading IPA Launches Professional Development Awards
RevenueYear on year analysis shows that total TV revenue fell 9.6% during October as the advertising downturn continued to cast a shadow over the industry. ITV1 was the worst hit with revenue falling 11.9% year on year, closely followed by Channel 4, which saw revenue drop 6.1% during October. GMTV was the only network to… Continue reading TV Market Round-Up – October 2001
Dell.com ousted Amazon.co.uk to become the top online advertiser for men during October. The site gained exposure among 3,690,000 male users and commanded a 43.5% digital reach. Casino-on-net.com moved up from third place to become the second most popular online advertiser for men during October. The site was visited by 3,391,000 men throughout the month… Continue reading New Media Round-Up
Granada is to close its Wellbeing TV channel as part of a cost cutting drive brought on by the downturn in the advertising market.The channel, which launched as part of a joint venture with Boots earlier in the year (see Granada Media And Boots Prepare For Wellbeing Network LaunchGranada Media And Boots Prepare For Wellbeing… Continue reading Granada To Close WellBeing TV Channel
Interactive TV is perceived as difficult to use by consumers, according to new research from the ITC. A survey has found that interactive television was rated fourth most difficult to use of 19 products, only beaten by flying an aeroplane, using a sewing machine and riding a motorbike. Using a computer was seen as the… Continue reading Interactive TV Seen As Hard To Use
London Taxi Promotions (LTP) has launched two regional advertising packages and plans to unveil a new “Message Taxi” format next spring.The regional “double door” packages will run in Manchester and Birmingham for the next three months and will be offered at discount prices to generate interest in the medium ahead of the launch of the… Continue reading London Taxi Promotions Launches Regional Packages
Starcom Worldwide, a division of Starcom MediaVest Group (SMG) the media network of Bcom3, and Thomas Koch Media have announced that they are to merge their operations in Germany. The new company will be called TKM Starcom and will become the fifth largest media agency in Germany. Thomas Koch, currently chief executive of Thomas Koch… Continue reading Starcom Worldwide Strengthens Presence In Germany
eMarketer reveals in its ‘North America Wireless Report’ that the number of mobile phones in the US is approaching 125 million making it one of the largest wireless markets in the world. Growth of wireless opportunities will be strong, says eMarketer thanks to a growing user base of young people and increasing corporate demand for… Continue reading Wireless Internet Forecasts From eMarketer
Jack Myers today reiterated his forecasts for 2002 ad spending saying that “the economic indicators that we study do not look as positive [as other analysts might suggest]”. Myers forecasts that the best-case scenario for ad spending in 2002 is an overall decline of 1.7% and that worst-case sees ad spend falling by 7.4%. Most… Continue reading Myers Restates “Pessimistic” Ad Forecasts
