Emap has announced a new look for its clubbing title Mixmag. From November, the title’s look will be “more design led with a heavy and imaginative use of photography”. Changes have also been made to the editorial team, in the form of several promotions among existing staff.Although the title’s circulation slipped slightly period on period… Continue reading Mixmag Gets Makeover
Adshel has launched new campaigns for 2002 which include an initiative whereby advertisers will be offered lower costs in proportion to the share of outdoor campaigns booked on Adshel sites. This approach is a first for the outdoor sector, but reflects the way the rest of the advertising industry operates.Julie France, Adshel’s managing director, explained:… Continue reading Adshel Introduces Share Trading To Outdoor
Three of the new media industry’s key advertising bodies have today launched a joint set of voluntary guidelines to regulate the buying and selling of advertising online.The standards offer regulation for a number of online trading issues including data protection and transparency, billing payment and credit terms and the relationship between reporting and payment. IAB,… Continue reading Online Ad Bodies Launch New Web Guidelines
Consumers with low intention of buying digital television may be persuaded by seeing a demonstration of what’s available, according to new research. A independent study conducted by Marketing Direction found that 47% of non-subscribing respondents who were classified as unlikely to subscribe (rating 3-5 out of 10 on a “purchase intent” scale) changed their minds… Continue reading Digital Sceptics May Be Converted
IPC Advertising is restructuring its central sales division into two distinct areas, corporate accounts and business developments, as part of a new investment in its sales operations.Commenting on the restructure, managing director of IPC Advertising, Georgina Crace, said: “Central sales was set up two years ago, and its due to its success that we are… Continue reading IPC Restructures Central Sales Division
Yesterday’s trading saw a few encouraging increases in the value of media shares, including a 21p jump from Taylor Nelson Sofres which meant it ended up 13.3% on the previous day’s closing price, at £1.78˝.WPP made the not unexpected announcement that it would try to leave the Tempus deal by invoking a clause in its… Continue reading Sharewatch
Channel 4 has appointed Murray Boland as the new head of programmes at its digital entertainment channel E4.Boland, currently head of programmes at MTV UK, will take up the position in January. He replaces Andrew Newman, who is going on to become head of entertainment at Channel 5.E4’s general manager, Dan Brooke, said: “Murray’s programme… Continue reading New Head Of Programmes Appointed At E4
Natmags has announced details of a revamp and marketing drive for Best, the title which has taken it into the women’s weekly market for the first time. This month’s issue will be supported by a regional radio advertising campaign, backed up with posters placed in around 30 Sainsbury’s supermarkets for a two week period in… Continue reading Natmags Unveils Best Marketing
JCDecaux and wireless marketing firm FlyTxt are launching an SMS poster advertising service, allowing advertisers to combine street furniture campaigns with wireless marketing technology.The PosterTxt initiative launches at the end of the year and will enable advertisers to use a range of wireless marketing tools including text messages, multi-media messages and wireless games, to create… Continue reading JCDecaux Launches SMS Ad Service
Amazon.co.uk was the top online advertiser for women during August. The online retailer gained exposure among 2,080,000 unique women internet users during the month and commanded 36.4% reach of the total UK at home internet audience. Capitalone.co.uk climbed from seventh position in July to fourth in August with visits from 1,925,000 women throughout the month.… Continue reading New Media Round-Up
