Two front page claims fell foul of the ASA this week. One appeared on an edition of the Sunday Express and stated “Free outdoor concert tickets for every reader.” In fact, readers had to ring a premium rate number and enter a competition for a chance to get their hands on the tickets and a… Continue reading ASA Questions Cover Claims
RTL is in talks with Guardian Media Group (GMG) and UBC regarding the sale of its 80% stake in longwave radio station Atlantic 252, according to press speculation. It has been reported that GMG and UBC plan to close Atlantic, which broadcasts across most of the UK, in order to replace it with an analogue… Continue reading RTL Looks To Sell Atlantic 252
ITV partners Carlton and Granada saw shares fall yesterday after Zenith Media downgraded its global forecasts on Friday, dealing a blow to the advertising industry (see Zenith Cuts Ad Forecasts Again). Carlton was down 3.02% to finish at £3.05, a loss of 9˝p on the previous day, while Granada saw stock drop 2.68% to close… Continue reading Sharewatch
There was further deterioration in the US hi-tech advertising market during July, according to a CMP Media trading update released by parent company United Business Media (UBM) this morning. UBM said that advertising page volumes during July were down for both the market and CMP. The business-to-business information technology market as a whole decreased by… Continue reading Hi-Tech Ad Volumes Show Further Deterioration In US, According UBM
Zenith Media downgraded its global advertising forecasts at the end of last week, with a particularly bearish outlook for the coming months (see Forecasts). Today Myers Reports set out its US growth forecasts by media alongside Zenith’s, with both groups predicting that the US advertising recession could be more severe and prolonged than had first… Continue reading US Ad Growth Forecasts By Media: Zenith Versus Myers
ISBA has registered concern with the Office of Fair Trading following a recent ruling to clear Scottish Media Group’s (SMG) acquisition of a 29.5% stake in Scottish Radio Holdings (SRH) (see Scottish Media Group Makes Further SRH Acquisition). ISBA is concerned in particular that the stake gives SMG power of veto over SRH, and consequently… Continue reading ISBA Concerned By OFT SMG Ruling
Asia-Pacific mobile data subscribers will number 411.2 million by the end of 2006; this is 64% of mobile subscribers and 11% of the population in the region, according to a study released in August by the Yankee Group. The Asia-Pacific Mobile Data Experience: Forecast and Overview report contains updated forecast and analysis of mobile data… Continue reading Over One Tenth Of Asia-Pacific Population Will Have 3G Mobile By 2007, Says Yankee Group
Market research agencies saw profits rise by more than half on average over the last three years, according to research from direct marketing and business publishing company, The Prospect Shop. The group says that market research agencies are in a highly-successful period of growth. Over the past three full accounting years, the average agency saw… Continue reading Market Research Companies Benefit From Three Strong Years
Despite the reassuring words of Granada’s chief executive about ITV Digital take-up (see Uptake Up At ITV Digital) and the appointment of a new head of communications (see Tory PR Man Joins Granada), shares in Granada were among the worst media performers of the week, losing over 10% in a week on week analysis, to… Continue reading Sharewatch
