More Uk articles

The majority of advertisers do not feel that the UK is facing a recession and marketers are fairly upbeat about the outlook, according to the Advertiser Survey 2001 conducted by Media Audits. However, the survey was conducted several months before the attacks on the US on 11 September and was originally published the week before.… Continue reading Most Advertisers Remain Positive On Outlook, Shows Survey

The latest BARB data on digital viewing shows that in all homes, viewing share of non-terrestrial channels continues to increase as the penetration of non-analogue services also grows. The year on year growth in viewing share for Other channels during September was over 4 percentage points, with the average share reaching just over 20%.The subsequent… Continue reading Digital Viewing Round-Up – September 2001

Jack Myers, chief economist at Jack Myers Reports, has today set out his predictions of the impact of technological developemnts in the television industry, claiming that interactive TV (iTV) is extremely important to the future of media and advertising. In this morning’s report, Myers says that investment and education in iTV technologies and capabilities is… Continue reading Interactive TV Is Vital To Advertisers’ Future, Says Myers

According to press reports this morning SMG has offered all of its employees voluntary redundancy as part of a cost-cutting exercise following a drop in profits for the first half of this year of over 30% .In order to avoid forced redundancies, SMG has given its employees until the end of this week to to… Continue reading SMG Offers Voluntary Redundancies

The Independent is closing its Business Review section in what is believed to be an attempt to cut costs in the face of the current advertising downturn.A spokesperson for the Independent today confirmed that the weekly business pullout was to close, but could not comment on speculation that tomorrow’s edition would be the last. No… Continue reading Independent Closes Business Review

IPC is launching a major research project designed to measure consumer perceptions of its flagship brands.The IPC Brand Equity Monitor has been commissioned through NOP Media to provide ongoing research into the way consumers view magazines published by IPC and its competitors. The research will be used to develop marketing strategies across IPC’s portfolio of… Continue reading IPC Launches Major Research Project

Outdoor company Clear Channel Worldwide (CCW) is to merge with US media company, Ackerley Group, it was announced today. Ackerley Group holds outdoor, television, radio and interactive media assets. CCW is a global player in the outdoor advertising industry with radio and television stations, outdoor displays and entertainment venues in 64 countries around the world.… Continue reading Clear Channel Worldwide In $497m Merger With Ackerley Group

NTL has launched a high speed broadband internet service priced at the same level as the existing dial-up services available on the market. The company says that the 128 kbps service is now available to 4.7 million homes in the UK for £14.99 per month, via its NTL Home service. Douglas Alexander, minister for state… Continue reading NTL Shakes Up Broadband Net Market With New Service

Despite the unstable state of the US economy, eMarketer forecasts a healthy outlook for for online shopping in its new eCommerce: B2C Report. The report analyses forecasts from over 100 researchers and, from this, eMarketer estimates that US B2C ecommerce revenues will grow from $38.3 billion in 2000 to $156 billion by 2005. US B2C… Continue reading B2C eCommerce Forecasts From eMarketer Shows Continued Growth In Online Shopping

The London stock market closed virtually unchanged yesterday leading to an encouraging day for media companies.WPP, which declared a 90% shareholder acceptance level for its offer for media buying group Tempus last week (see WPP Goes Ahead With Tempus Bid), was the best performer in yesterday’s media market. Shares rose 7.38% to finish at £5.24,… Continue reading Sharewatch