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Jack Myers, chief economist at Jack Myers Reports, has today set out his predictions of the impact of technological developemnts in the television industry, claiming that interactive TV (iTV) is extremely important to the future of media and advertising. In this morning’s report, Myers says that investment and education in iTV technologies and capabilities is… Continue reading Interactive TV Is Vital To Advertisers’ Future, Says Myers

According to press reports this morning SMG has offered all of its employees voluntary redundancy as part of a cost-cutting exercise following a drop in profits for the first half of this year of over 30% .In order to avoid forced redundancies, SMG has given its employees until the end of this week to to… Continue reading SMG Offers Voluntary Redundancies

The latest BARB data on digital viewing shows that in all homes, viewing share of non-terrestrial channels continues to increase as the penetration of non-analogue services also grows. The year on year growth in viewing share for Other channels during September was over 4 percentage points, with the average share reaching just over 20%.The subsequent… Continue reading Digital Viewing Round-Up – September 2001

BSkyB has secured the sales contract for Emap’s portfolio of six digital music channels in a deal thought to be worth around £15m.From 1 January next year Sky will take responsibility for advertising sales for the Box, Smash Hits, Magic, Q, Kiss and Kerrang, all of which are extensions of Emap’s magazine and radio portfolio.The… Continue reading BSkyB Wins Emap Ad Sales Contract

In 1998, 96-sheet was as big as it got for most advertisers, with only 5 outsize outdoor sites in existence, according to Outdoor Connection, which by 1999 had grown to 41 and during 2000 doubled again. The medium’s continued growth to around 110 national banner opportunities currently available and a growing number of other, London-based… Continue reading Feature: Size Matters In Outdoor

Its hard to offend with a sofa, unless there are TV DIY make-over teams in the vicinity, but this feat was achieved by DFS when 65 viewers complained about its TV advertisement during August. The commercial quoted spoof statistics in answer to the question “What turns you on?”. Accompanying visuals for “46% of you get… Continue reading DFS Ad Complaints Rejected By ITC

SMG, which is reported to have offered all 1,700 of its staff the option of voluntary redundancy (see SMG Offers Voluntary Redundancies), has defended its approach, insisting that it is following “best practice.”A spokesman today drew attention to the fact that SMG warned last month that a review of finances would have to be put… Continue reading SMG Defends “Best Practice” Approach

Following months of negotiation, global media group WPP has now announced that it is seeking the consent of the Takeover Panel to invoke the material adverse change condition in relation to its offer for Tempus Group.In a statement issued this morning, WPP said that it “remains convinced of the strategic merits of combining WPP and… Continue reading WPP Seeks Escape From Tempus Deal

According to press reports this morning SMG has offered all of its employees voluntary redundancy as part of a cost-cutting exercise following a drop in profits for the first half of this year of over 30% (see SMG Profits Stung By Ad Slowdown). In order to avoid forced redundancies, SMG has given its employees until… Continue reading SMG Offers All Employees Voluntary Redundancy

The Advertising Standards Authority (ASA) has appointed a new director to develop the self-regulation of paid for advertising within the new media sector.Alan Chant has taken up the newly created position and will oversee the development of the Admark internet advertising scheme. The scheme supports the extension of self-regulation in the sector by encouraging advertisers… Continue reading ASA Appoints New Media Director