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Market research agencies saw profits rise by more than half on average over the last three years, according to research from direct marketing and business publishing company, The Prospect Shop. The group says that market research agencies are in a highly-successful period of growth. Over the past three full accounting years, the average agency saw… Continue reading Market Research Companies Benefit From Three Strong Years

Despite the reassuring words of Granada’s chief executive about ITV Digital take-up (see Uptake Up At ITV Digital) and the appointment of a new head of communications (see Tory PR Man Joins Granada), shares in Granada were among the worst media performers of the week, losing over 10% in a week on week analysis, to… Continue reading Sharewatch

The UK’s manufacturing industry is firmly stuck in recession, according to the August Purchasing Managers’ Index (PMI) published by the Chartered Institute of Purchasing and Supply (CIPS) this morning. The PMI dropped from 47.0 in July to 46.4 in August and the rate of decline for a number of key indicators increased during the month.… Continue reading Industry Surveys Show Deepening Gloom For UK Economy

An average of 12.7m tuned into coverage of England’s 5-1 defeat of Germany in the World Cup qualifier on Saturday, giving BBC Sport a welcome boost. Unofficial overnights, which only take into account those watching at home, not those in pubs, suggest that 14.6m tuned in for the final 15 minutes of the match, giving… Continue reading Football Nets 14.6m Viewers

At the end of last week Zenith Media made further downgrades to its global advertising forecasts, cutting 2001 growth from -1.5% to -2.6% (see Forecasts). UK estimates were reduced from -0.5% to -0.3%. News of a change in Zenith’s advertising forecasts tends to send ripples throughout the industry and today stock in media companies Granada… Continue reading New Zenith Figures Could Indicate Full Consumer Recession, Says ABN

The London Underground, which is the world’s largest transport system, has reappointed Carlson Marketing Group as its booking agent and facilitator for field sales. Carlson has held the contract, involving research into marketing opportunities on the Tube, for the past eight years.Brona Connolly, head of field marketing at Carlson said of her company’s research into… Continue reading Tube Reappoints Carlson

Magazine publishers have seen sales increase by an average of 18% in the three years to October 2000, according to the latest Business Ratio report as analysed by the Periodical Publishers’ Association (PPA). During the same three-year period average profits increased by 5.5% and pre-tax profit margins dropped slightly to 11.2%. The average periodical publisher… Continue reading Magazine Sales Rose 18% In Three Years To October, Finds Survey

Lycos UK has launched a new form of online advertising which focuses on brand building rather than click-throughs. Called ‘Shutters’, it scrolls up and down the home page and is a non-clickable format to be used for brand and image building, said to also have positive effects on purchase intention.The company points out that in… Continue reading Lycos Launches New Ad Format

Great Britain’s leading commercial radio stations saw sales increase by 37% to an average of £5.4 million over the three accounting years to 1999/2000, according to The Prospect Shop‘s Business Ratio report. Profits rose by 101% to an average of £1.3 million last year. “The last three full accounting years have been extremely prosperous for… Continue reading Radio Companies See Medium-Term Profits Growth, Says Report

New media advertising is set to boom over the next few years, despite its rocky fortunes in the last 18 months. Market researchers Allegra Strategies forecast that while the difficult market will mean a downturn this year, the average rate of growth for the next few years for new media ad revenues will be 51.8%… Continue reading New Media Ad Revenue To Rise