The ASA has adjudicated complaints made about the Daily Mail after the Daily Express claimed that the rival paper’s advertising tactics were “denigratory”. The Express lodged three complaints with the ASA after the Mail sent mailings, leaflets and free newspapers to Express readers.The mailings stated: “I wondered if you are aware that the Daily Express… Continue reading ASA Rules On Daily Mail
Two thirds of all small businesses in the US now have access to the internet and half of these have their own website, according to research from Dun & Bradstreet published this month. The research shows that the majority of these businesses still have a dial-up connection to the web, but as 60% plan to… Continue reading Two Thirds Of US Small Businesses Have Web Access
Telewest, which yesterday announced the closure of its interactive TV platform Smashed Atom (see Telewest Folds Smashed Atom), saw shares fall 4.10% to close at 64źp, a loss of 2žp on the day before.ITV partners Carlton and Granada saw shares fluctuate yesterday as ITV’s The Premiership continued to flounder in the ratings (see Premiership Slips… Continue reading Sharewatch
The slow start to the US television market’s upfront sales, coupled with a very low rate of conversion to confirmed orders (see US TV Networks Suffer Low Pre-Season Ad Bookings), has seen the costs per thousand fall at all but two of the major networks, according to data from yesterday’s Myers Report. Costs per thousand… Continue reading US TV Upfronts Show Declining Airtime Costs That Could Be Here For A While
Carlton and Granada’s high profile rebranding of digital television service ONdigital to ITV Digital (see Comedy Duo Front ONdigital Rebrand Giant Monkey Spotted In Leicester Square). This has apparently produced “uptake beyond expectations”, although Morrison would not be specific in his claims during the GEITF as ITV Digital subscription figures are to be released to… Continue reading Uptake Up At ITV Digital
Johnston Press Sees Revenue GrowthWith cautious optimism, regional newspaper publishers Johnston Press today announced a 14.3% rise in H1 profits but warned that growth in H2 was likely to be more modest. Following the company’s optimistic trading statement in June, Johnston announced a like-for-like advertising increase of 3.2% buoyed by a 13% increase in recruitment… Continue reading Johnston Press Sees Revenue Growth
Following Hello! and OK!’s inflated results during the recent audit, ABC is to change the rules, preventing magazines from being able to count copies given away at less than 20% of cover price being counted as circulation. Low price is undoubtedly a draw for the fickle consumer- Glamour’s debut success is thought to be in… Continue reading Feature: Shopping For Circulation
Delegates at last weekend’s TV festival have little to worry about, according to new research which shows that an average 54% of the population say they would be lonely without their TV, even though 67% say there is often nothing worth watching on. These and other contradictory results caused Nigel Horne, editor of the Radio… Continue reading Official: We Love TV
NME Radio, the recently launched joint venture between IPC Ignite and Virgin Radio, is to offer cross media packages to advertisers allowing them combine radio campaigns with online banner and print ads.Advertisers who buy air time on the online radio station will be able to purchase banner ads on NME.com, which will flash up on… Continue reading NME Radio Launches Cross Media Ad Deals
The unveiling of a government decision regarding the BBC’s digital television plans (see Greg Dyke Lays Out Future Of The BBC) was delayed when Culture Secretary Tessa Jowell had to withdraw from her appearance at the GEITF (see Jowell Cancels Edinburgh Speech).The announcement, which is likely to have profound effect on the landscape of UK… Continue reading GEITF Report: BBC’s Digital Future
