Yes, brands and media want to do more with their own data. But now they’re being held back by a severe shortage of the people who can actually make it happen.
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ISBA and PWC’s latest report into the programmatic ad-buying system shows there is still a long way to go and that the digital media’s problems with transparency and accountability run very deep indeed.
In brief: The Advertising Association has appointed Pete Markey, chief marketing officer at Boots UK, as chair of its network of advertisers, media owners, agencies and tech companies.
In brief: the UK publisher is actively exploring uses for ChatGPT for local and non-local coverage.
In its latest quarterly results, Ross Adams, Acast CEO, said it would “reallocate resources” from acquiring new shows in bulk to expanding ad sales in its existing portfolio of 92,000 podcasts.
Media buyers and advertisers seem more emboldened to finally ask the right questions over data as tech giants struggle and agencies find their voices, writes the editor.
The Scaniverse prefers accuracy over fantasy.
Havas Media Group UK has appointed Lizzie Nolan and Simon Bevan to chief transformation officer and chief operating officer respectively.