Microsoft and Google’s rekindled rivalry over AI chatbots has analysts wondering what the downstream impact will be on Search advertising and industry workflow.
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In a new column, TPA Digital founder Wayne Blodwell writes about the wins, fails and OMGs when it comes to UK media businesses trying to set up shop in the US. First off, how to get your head around the sheer scale of the US market.
The over-50s need a re-brand to make the workplace more diverse, more collaborative, and more economically viable. How about Generation YStopNow, asks media agency The Village’s Chris Catton.
In brief: News UK has appointed Claire Dracott as director of a new technology Innovation team.
Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions.
In brief: Independent media agency The Specialist Works has promoted Alice Rutland to head of AV.
In brief: Global has launched a new station, Capital Chill, in the UK today
Interview: Five-year-old sanitary product-maker Here We Flo says winning £1m in TV airtime has propelled the brand’s marketing efforts beyond an immediate uplift in sales. By Ella Sagar.
Measuring attention is now big business in media, but it’s unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
Commercial radio revenues hit £740m in total last year, radio’s highest ever total recorded revenue, despite a huge drop in the amount of media being bought by Government advertising as UK Covid-19 restrictions subsided.