More Uk articles

Wattbike has reported a surge in indoor bike sales and is now embarking on a three-month ad campaign on broadcast TV, video-on-demand and digital channels.

Media strategy is more complex than it used to be and there is a greater need for agencies to differentiate themselves, writes Eva Grimmett

Far from being a “dirty metric” that big brands have little to gain from, SoS should be a leading measurement standard for advertisers.

Dominic Mills provides his take on John Lewis’ cross-dressing boy and how Peter Field stirred up a hornet’s nest over purposeful ads.

Reach, the Daily Mirror and Daily Express publisher, has appointed a journalist and academic as its first online safety editor.

Nearly four in five people who have lost a baby feel the advertising and media industry still has a long way to go when it comes to adequately supporting parents.

UK digital media and advertising quality and brand risk improved the most compared to global levels in the first half of this year, a report has found.

Broadcast owners will find themselves pushing on an open door if they choose to grasp this exciting revenue growth opportunity, writes Jason Brownlee.

Nationwide is funding a three-part series of films on ITV  to educate audiences on how to “green-ify” their homes.

Mediatel News spoke to four media leaders and asked what is the most important change coming to media measurement.