Performance-related pay for media agencies is becoming more popular. But it’s not suitable for every advertiser, warns the CEO of Abintus
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Bob Wootton explores the Metaverse and questions if advertising’s relationship with technology will improve as a result
Is it possible be as critical with colleagues who are friends as you would be with a stranger?
Boots Media Group (BMG) is part of a maturing trend of retailers becoming more like media companies, industry leaders have said.
Millions tuned in to Channel 4 last night as The Great British Bake Off returned to screens with twelve bakers back in the tent cooking up mini rolls, malt loaf and gravity-defying signature bakes.
Consumer charity Which? has launched a month-long national campaign to encourage people to sign its petition for government legislation to make tech giants take more responsibility for the content on their platforms.
Kantar has added out-of-home audience measurement from Route to its TGI consumer survey data platform.
Ray Snoddy studies the very different current trajectories for two big beasts of the British journalism jungle – Andrew Neil and Piers Morgan
Suzuki has undergone a “radical” change in its media planning and buying over the last two years, the car brand’s top UK marketer Tammy Charnley says.