Meg Garnett Coyle, VP communications at TVSquared details three ways advertisers are succeeding in this era of cross-platform TV
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Mary Keane-Dawson, group CEO of influencer marketing agency, TAKUMI offers two alternative work-arounds to advertising that relies on user data
Emma Hargreaves, head of customer success at Kantar’s Media division, states the case for why advertisers should be flocking back to cinemas
You can’t dispute the growth of CTV, says David Barker, SVP of global commercial partnerships at Samba TV. But where are the advertising opportunities?
Alight Media, the out-of-home advertising company co-founded by former Clear Channel boss Matthew Dearden, has acquired fellow start-up, Foris Outdoor
Dominic Mills looks at Apple’s App Tracking Transparency and asks if George Clooney needed the dough when he signed-up to a Warburtons ad
eBay has become the first e-commerce marketplace to receive the IAB UK’s Gold Standard 2.0 certification for rigorous online advertising standards.
The World Out of Home Organisation will unveil updated guidelines for audience measurement at its European Forum tomorrow (18 May).
The IPA, IAB UK, ISBA, and AA outline CAP’s self-regulatory alternative to the online HFSS ban and respond to Bob Wootton on industry lobbying