A majority of consumers would reduce how much they purchased from any brand whose advertising appeared near to Covid-19 conspiracies, according to the 2021 TAG/BSI UK Brand Safety Survey
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With large brands and agency networks bogged down in procurement-led media reviews, the independents and challenger brands are leading on innovation, argues Ed Cox, MD at Yonder Media
The former VP of EMEA and multi-market sales at Spotify, Marco Bertozzi guns down the idea of host reads and believes the podcast industry should think scale instead
Dominic Mills looks at what’s on the menu for ITV’s lunch, gets a thirst for Carling Black Label and asks what we’d sacrifice for a cheap bomber jacket
For radio and podcast advertisers, paying closer attention to how people felt during the past year was vital, says Global’s Katie Bowden
The European Super League was a reminder of consumer power and what happens when business leaders become disconnected from their customers, says Jan Gooding
City AM becomes the eleventh UK publisher to join The Ozone Project
The much-anticipated results of UK advertising’s first industry-wide survey will be revealed on 10 June during an online event
Agencies and brands agree to pay a quarterly advertiser levy to support the industry-backed AdGreen initiative.
Ray Snoddy hails the determination of journalist, Nick Wallis in ensuring that the scandal enveloping the Post Office reached the mainstream press
