The Government needs an urgent “action plan” for radio to ensure it remains freely available online, MPs have warned.
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Advanced booking deadlines were reduced last year in response to the pandemic. Is this the future of broadcast advertising? Mediatel News asked media leaders whether longer advanced booking deadlines should be brought back in.
The Advertising Association has chosen Tesco chief customer officer as its new president for the next three years.
Demand Science’s president internationa looks at the importance of data for the evolving role of sales and marketing
The anti-consumption narrative is spooking our industry. The best response is practical action to reduce carbon, writes the editor
Google and Channel 4 announced a linear and digital partnership today where they create mini tasks with past and present contestants of Taskmaster.
Success comes with its own unique problems, as the media agency founders learned and almost paid dearly for.
Advertisers have seen a 10% profit increase due to advertising in newsbrands over the last three years, new research from Omnicom and trade body Newsworks has found.
The Mediatel Connected team has pulled together a free whitepaper looking at the audio market.
The Q3 2021 survey found that total marketing spend grew at a net balance of +12.8%.
