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Wunderman Thompson devised a hard-hitting, one-day print campaign for Sure this week, which emphasised the need for inclusive design in all areas of our lives.  Running in the Telegraph, Metro, the Guardian and the Times, the ad read: “The world is a great place for people with disabilities*” The emphasis was on the big asterisk – or caveat – with the small… Continue reading Sure print execution shines light on need for inclusive societal design

Mobile-first demand side platform, Hawk has teamed up with audience planning tool, Skyrise Intelligence in a move that will give it access to telecommunications data from mobile network providers for over 20 million users

Habito seeks to be authentic in its marketing by confronting negative emotions, CMO Abba Newbery explains in ‘Making Sense of it All’.

OMD EMEA’s Jean-Paul Edwards looks at recent Olympic factors that are shaping the way viewers engage with major sporting events

Dominic Mills  looks at brands’ new approach to purpose and wonders how long Havas will last as Asda’s new dance partner

Returning to the office will be a true test of leadership but how do we even start to navigate the challenges?

The Kite Factory’s Niki Grant considers herself to be a ‘differently-abled’ individual. Here, she shares some of her daily challenges

There are three issues strategy faces: structure and remuneration, perception and diversity, warns Havas Media’s Eva Grimmett

The current higher than usual volume of account reviews is likely to last well into next year and beyond, predicts the editor of Mediatel News

Essence’s Harry Plester tells how Love Island’s Iain Stirling bridged the gap between ITV and gaming with a fight-night campaign on Twitch