As part of the Future of Media Trading, Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie world.
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COVID-19 has upended adspend forecasts. Here, WARC’s James McDonald explains the reasoning behind the revised outlook.
Full report available at: Mediatel > Connected > Consumer Surveys
The Ad Association and Warc released their latest adspend report on Thursday with its forecasts updated to account for the impact of the Covid-19 crisis – and the numbers, as you might imagine, are grim.
Full report available at: Mediatel > Connected > Consumer Surveys
OMD’s Rhian Feather looks at ways to improving the link between strategic and implementational planning.
Adspend forecasts for 2020 have been severely downgraded as a result of the Covid-19 crisis. Here, industry experts react to the findings.
Nick Field looks at the necessary business models required in a changing media market, and the role of private equity investment to bolster them.
In the wake of Covid-19, PubMatic’s Emma Newman looks at how to safeguard and grow OTT and CTV advertising revenues.