More Uk articles

Although they are usually the shortest ads in the reel, blipverts are designed to dominate the ad break, writes the joint-CSO for VCCP Media

ISBA’s Media Services Framework has been given a ‘fundamental overhaul’ but does it strike the right balance between transparency and costs?

How much progress has been made in the five short years since the ANA investigated the US media market. Nick Manning gives his verdict

Full report available at: Mediatel > Connected > Consumer Surveys

Jan Gooding looks at the disproportionate political and media attention given to trans rights recently and finds hope in England’s footballers

Hewat has been charged with helping to scale Pinterest’s growing advertising business in the UK

A combined audience of 30.9 million people tuned in to watch England’s Euro 2020 final match against Italy last night

An amazing few days for commercial media must not blind us to the challenges that incumbents face

News UK has launched a first-party data platform, giving advertisers access to 36.5 million digital readers. 

The first metric to be tested will be a Cost Per Completed View – a guarantee that clients will only pay for video ads viewed in full