The World Federation of Advertisers has released a new, world first guide for brands offering advice on how they can use data ethically in their advertising.
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MiQ’s Freddie Turner looks at how Covid-19 is changing UK gaming habits – from who’s playing to how much, and where they’re consuming content outside of the games themselves.
A decade ago, Joe Bachle-Morris didn’t take advertising in computer games seriously – here’s why he changed his mind.
Video ad tech company Unruly has hired a former managing director of Oath and AOL, Alex Khan, as its new UK MD.
Global has today unveiled a shake up to its commercial structure, which sees Nigel Clarkson, director of commercial (outdoor), leave the company.
The crisis posed by the pandemic has cruelly exposed the dilemmas both broadcasters face, writes Ray Snoddy.
From brand safety to diverse audiences, Unruly’s Nick Woodford outlines three reasons why brands should look to gaming to complement their advertising strategies during the coronavirus pandemic.
To set the scene for Mediatel’s Future of Gaming event, Steven Scaffardi speaks to five experts to assess the opportunities and risks for advertisers eyeing up a rapidly evolving market.
Full report available at: Mediatel > landscape > revenue-and-forecasts > Data
The “new normal” we can expect post-lockdown is going to have a huge impact on how advertisers communicate with customers, writes Posterscope’s Gill Huber – and the power of out of home should not be forgotten.