More Uk articles

A massive 25.7 million people watched England beat Denmark live last night on ITV and reach the European Championships Final for the first time. The broadcaster, which showed the game exclusively in the UK between 6.30pm and 11.15pm on 7 June, had an average audience rating of 16.7 million. The audience peaked at 25.71 million at… Continue reading ITV scores 26m audience peak for historic England Euros win

Starcom has launched an automated media booking bot, which when tested by the Publicis-owned agency was found to improve speed and accuracy by up to 50%. 

Globally renowned media science researcher and media innovation professor Karen Nelson-Field introduces her new column

You can’t order an algorithm to manage your campaign, any more than you can order a toddler to bake a cake, writes The Kite Factory’s search director

Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.

The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands

Raymond Snoddy assesses the media responses to England reaching another semi-final of a major tournament

Demonstrating ESG values and actions to brands could give agencies marginal gains over their competitors, IPA president says

Sponsored: Better collaboration should bring about a better ecosystem where advertisers have a deeper understanding of their customers, writes LiveRamp’s Tim Abraham

EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+