Advertisers need to take several actions in order to close their own coverage gap and ensure success in the age of media fragmentation, warms Ebiquity.
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Full report available at: Mediatel Connected > AV > Radio
If you’re feeling low and anxious, it’s often not easy to speak to a stranger – but as Richard Wickenden found out, it can be a life changing moment.
Continuing to top Rajar’s league table in terms of weekly reach is Total Global Radio (UK) with a healthy 23.2m listeners – although the group continues to experience a decline.
The share of digital radio listening has increased by 11% to a new record of 58.5%, according to the latest Rajar results.
The festive season proved strong for the national breakfast market during the last quarter of 2019, with 11 of 17 stations recording a boost in listenership compared to Q3.
Nicklin will be responsible for leading the commercial growth of the group’s media line of business and will oversee the development of agency brands Amplifi, Carat, dentsu X, iProspect, and Vizeum.
What happened to journalists at No 10 this week raises the hairs on the back of the neck – and has echoes of something far more serious from the past.
The Ad Association’s Lead 2020 reflected a growing tension in adland, writes Bob Wootton. Plus: Accenture quits auditing, ditching ABC and trying to fathom Project Origin.
BlowUp media’s Simon Russell wonders how the growing demand for non-alcoholic drinks might shape the future of client-agency relationships
