ISBA and PwC have finally released their long awaited report on the programmatic ad market. Here, Michaela Jefferson speaks to industry experts to hear their takes on the findings.
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Life in the UK has been transformed since restrictions were brought in to curb the spread of coronavirus. How has online behaviour changed? UKOM-endorsed Comscore data gives a first glimpse, Ofcom’s Guy Holcroft writes
Three of adland’s key trade bodies – the Advertising Association, ISBA and the IPA – have come together to launch a new Inclusion Group made up of senior cross-industry figures.
Now is the time to deal with the long-known imperfections in the media and advertising world’s automated systems, writes Ray Snoddy.
Nick Manning crunches the numbers following the release of ISBA’s long-awaited study into programmatic supply chains. The results are dire.
The first end-to-end investigation into the supply chains of the UK’s £2bn programmatic ad market shows only half of investment makes it to publishers.
In this week’s Media and Marketing Podcast, host John Reynolds speaks with Ben Hayes, co-founder of Goodstuff Communications, and Henry Daglish, founder Bountiful Cow.
To simply tell advertisers to ‘keep on spending’ through a downturn is not necessarily the right option, writes UM’s Simon Taylor
Magazine brands are bit like sidekicks to other media, writes Jon Restall – and during these difficult times they really do pack a punch.
Ivor Falvey shares his tips for those who – like him – have started a new job in the middle of a global lockdown.