Matthew Harrison explores the central and influential role footballers (and other sportspeople) play in the gaming industry.
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Publishers who choose to report privately will continue to have their circulation figures audited to industry standards via ABC, but publication of the figures will be under the control of the publisher.
Now that gaming is mainstream and likely to show further growth during lockdown, the big question remains – is it an effective advertising medium?
Publicis Media has announced the appointment of Pete Edwards as the new chief executive of Spark Foundry UK as Lindsay Turner walks away after a little more than a year in the role.
Our lives have become highly curated and formalised, writes Jan Gooding – and for marketeers this not only inhibits innovation and productivity, it creates a very small world in which our brands can operate.
Bauer Media is considering closing, merging or selling 10 of its UK magazines as the “already challenged” titles are hit by the coronavirus pandemic.
Rajar data available at: Mediatel Connected > AV > Radio
Out-of-home audience research body Route has named Robert Ray as its new chief executive, replacing managing director James Whitmore.
Partner contentThe pandemic has helped shake the perception that digital equals performance – and has helped buyers recognise that each channel, platform, and publisher has a nuanced role to play.
Partner content: James Cornish explores how an increase in streaming is leading towards a more diverse distribution landscape for ad-supported TV, and the opportunities this brings with it.
