Personalisation, control and content are the big drivers of marketing M&A, writes Results International’s Paul Georges-Picot.
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Thinkbox’s Matt Hill explains how TV viewing has affected the price of advertising, what this means, and how advertisers now need to approach the medium.
A new iteration of IAB UK’s Gold Standard certificate will be launched later this year, incorporating steps to address privacy concerns, opening up to third-party auditing and potentially delivering spot-check follow-ups.
This month the Information Commissioner’s Office outlined further details of how it will tackle the problem of real-time bidding and GDPR compliance. Here, two experts share their views on the progress.
Our state of mind can often feel like a battleground, writes Jan Gooding – but we have more power and control than we realise.
Overzealous brand-safety block-lists – including terms such as ‘Peppa Pig’, ‘sperm whale’ and ‘Star Wars’ – are ignoring the context of journalistic content and costing publishers millions in lost ad revenues.
Comscore’s 2019 “Global State of Mobile” report looks at the global mobile ecosystem to highlight trends and emerging opportunities. Behaviours related to mobile gaming, mobile commerce, ride-sharing and food ordering are explored in greater detail.Key topics covered in the report include:: An overview of mobile audience behaviour across key markets in North America, Europe, Latin… Continue reading Comscore: Global State of Mobile 2019
Partner content: One way to combat climate apathy must be to make the crisis a part of our daily conversation, writes Bloomberg’s Arif Durrani.
Only a candidate with the innovative skills of Galileo and the political artistry of Machiavelli has any hope of becoming the next director general of the BBC.