The latest figures from AA/Warc show a deepening reliance on digital advertising, which has driven strong topline growth for the UK ad market. This year’s “Golden Quarter” is expected to grow 7.3% to £12bn.
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The ‘helper’s high’ is a proven way to reduce stress, enhance mental resilience, and cultivate a more profound sense of purpose. Industry charity NABS offers suggestions on how to get into the generous spirit.
EA’s sale to an investor consortium last month could open up new opportunities for brand partnerships, product placements and in-game activations.
A study, WPP developed with Oxford University’s Saïd Business School, challenges some of marketing’s most entrenched principles, underlining most consumers decide what to buy long before purchase.
