Listed European broadcasters are priced as though decay is inevitable. However, it doesn’t tell the full story, says media analyst Ian Whittaker.
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Welcome to the Brief, The Media Leader’s round-up of media news.
WACL and The Marketing Academy Foundation’s Lianre Robinson breaks down the latest IPA Census figures and what they mean for progress and regress within the advertising industry.
In a twist of fate streaming giant Netflix has stepped away from the battle for Warner Bros Discovery after rival Paramount Skydance made a final offer totalling £83.4bn.
Social has dismantled the linear journey of cinema marketing, with creators playing a major role in reshaping it.
Seedtag’s UK MD and international head of agency, Marko Johns, is next up to answer our probing and quick-fire Leading Questions.
Welcome to the Brief, The Media Leader’s round-up of media news.
Each of the holding companies entered Q4 with diverse pressures, however the collective picture is one of transition, the promise of AI-driven reinvention, slowing client budgets, integration costs and structural challenges.
Sky Media has launched a comprehensive effectiveness databank called Norman that has revealed the levers to pull if you want to maximise effectiveness for addressable TV campaigns. Forecasting and inflight optimisation are key benefits.
Slop is becoming harder to categorise as new AI technologies produce entirely new creative formats that don’t fit neatly into existing buckets. What should advertisers do to prepare?