This year will be centred around optimism and growth, with the media giant arguing the “renaissance” of brand building will bring opportunities in OOH.
Showing 741-63,486 of 63,486
More Uk articles
To understand the disconnect between digital radio’s ROI and its adspend, J-ET’s Oliver Plume examines how the landscape has changed.
AI tech company Veritone is licensing refined video data for up to $1,000 per hour to AI application developers and AI models.
For Audio in Focus week, Bauer Media Advertising MD Simon Kilby discusses why the growing consensus on trusted environments may create ample opportunities for audio.
YouTube’s growth isn’t driving the imminent demise of other platforms and channels. But TV advertisers should consider how it fits into media plans for the year ahead.
The latest Expenditure Report betrays a polarised growth picture for the industry, with search and online display formats accounting for 83% of total adspend.
Analysis: The opt-out model marks a significant step forward, however, scratching beneath the surface there are concerns the scheme doesn’t go far enough.
The service has been suspended following the receipt of the letter by both Barb and panel organiser Kantar Media.
Dentsu UK and Channel Factory have pioneered a curated marketplace that makes brand-safe, high-quality YouTube content available for brand campaigns seeking incremental reach beyond linear and BVOD.
The toolkit provides access to Waymark, an AI creative studio that helps brands ‘instantly’ generate ‘TV-ready’ ads.