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Consultant Anna Sampson sits down with Jack Benjamin to unpack why media is skewing so heavily towards younger employees and what it risks losing without more experienced leaders.

Peter Field has shown us the silver bullet in the argument for advertising. To me, this means brand will assume renewed importance for marketers. About time. 

Twitch Creator Sponsorships tool aims to make it easier for brands to collaborate with streamers, with activations possible in as little as two weeks.

Conventional forecasting has become outdated amid a fast-moving, complex landscape. The growth of AI and machine learning means predictive analytics can anticipate audience and advertiser demand more effectively.

The holding group has rebranded its media investment arm to WPP Media, a “fully integrated, AI-powered company”.

Overall, content grew by 5% across the top five platforms during February-May.

A campaign last Christmas used a distinctive mix of media placements to showcase the brand’s premium credentials.

Perceptions of TV advertising are shaped by the US, yet this market looks, feels and functions very differently to the rest of the world. This leads to global strategies built on a flawed premise.

Talking to a child will show you that some of the best insights about effective media strategy can come from the simplest of observations.

A new report from the alliance identifies key challenges and commits to shared goals.