More Uk articles

The ad industry is contributing a “record amount” to the UK economy, according to industry think-tank Credos.

Creators report feeling concerned over creative constraints, unrealistic deadlines and excessive content revisions required by brands. But getting the relationship right can lead to better results as the creator economy professionalises.

A roundtable of Future 100 participants also discussed the urgent need to not just attract but retain talent in an era when DEI progress feels like it’s going backwards.

Apart from being a bulwark against fake news and lies, the BBC World Service is a valuable arm of British culture and influence around the world. Cutting funding will bring irreparable damage. 

Return-to-office mandates, relentless bias, a widening pay gap… why are we looking the other way while a steady stream of female talent exits the industry?

A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.

As women’s sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.

Five months after ITV and YouTube inked a new partnership deal to bring full episodes of ITV programmes to the platform, the broadcaster is seeing incremental audience reach without cannabalisation, and appealing to more FELT brands.

Media agencies were designed to deliver curation in an analogue world. A new model is needed for a new era, one that starts with curation, AI and supply-side intelligence.

TV Insight CEO Sebastian Hinterstoisser and Virtual Minds board member Tom Peruzzi discuss how they successfully developed a new linear TV currency in Austria that allows for real-time audience measurement.