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Earlier this year, Prospect editor Alan Rusbridger spoke to The Media Leader about trust in news and quality journalism from both advertisers and consumers.

We might soon treat high-performing organic content as searchable assets and marketers may need to reframe how they evaluate performance. The walls are coming down. 

Publishers without a sufficiently diversified business model — and strong brand affinity — face sharp declines in revenue without reliable referral traffic. The same is true for brands’ websites and KPIs will need to change.

Deployment in Peru has provided valuable learnings and more collaborative work is now being done to address other challenges in order for DVB-NIP to reach its full potential.

By glorifying the summer juggle, we sidestep the fact that the media industry still spends women’s time like it’s an infinite resource.

Any improvements in measurement should be welcomed. But what if Barb’s development does more harm than good? Does reporting on just 200 channels actually say anything?

Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.

Funds will cover living expenses of participants in the summer school programme.

Ofcom’s Media Nations findings do not truly reflect the complex landscape of our news consumption. Here’s why. 

Daivid’s chief growth officer joins Jack Benjamin to discuss why creative should be data-led to better align with media strategy and outcomes-based considerations.