When was the last time you heard someone talk about an online ad? We need to get comfortable not being able to measure everything and focus on powerful creative messaging.
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Disney+ had the highest share of new subscriptions in Q2.
Media and entertainment devision revenue was down 8%, with ad revenue dropping 7%.
How do you create a long-term strategy when everything is changing almost daily? This is how marketers can future-proof themselves, whatever happens.
Omnicom reported steady results, demonstrating a strong market position ahead of the deal.
IPA study also found that a considerable proportion plan to take a break from social media.
ORS and Insys believe they have the perfect mix of broadcast and IP expertise to power broadcaster digital transformations and help pure-play streamers achieve broadcast-grade quality and scale.
The analyst also shares his thoughts on the globalisation of media and search spend.
Could the WSJ lawsuit indicate a shifting of favour within the Murdoch media empire to another Republican as the tide goes against Donald Trump?
