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Build the right media strategy for your challenger brand and resist the temptation to hedge bets by pursuing multiple approaches or copying other brands, says MNC’s director. 

Settling into her new role as Asda chief customer officer, Rachel Eyre sets out her priorities for how supermarkets can pack a marketing punch.

The streaming giant’s EMEA ads VP sat down with The Media Leader to discuss three years of ads on Netflix, and what is coming next.

At The Future of Media London 2025 Octave’s managing director, Russell Pedrick spoke on the changes podcasting has seen, the rise of video, how data can be effectively utilised to advertisers advantage and AI’s role.

The winners include Lisa Walker from Vodafone UK, the co-CEO’s from JCDecaux UK, Havas Media, and giffgaff and MG OMD.

Is the media finally beginning to scrutinise Reform UK and Nigel Farage properly? Not before time says Ray Snoddy.

The Bauer Media Advertising MD asked advertisers to take social media’s impact on mental health seriously by putting their wallets where their heart is.

At The Future of Media London 2025, Brainlabs highlighted what the future of search looks like today and how AI is rapidly changing this, with the future looking set with AI agents and personalisation.

Nick Manning concludes his series reflecting on the ‘Advertising: Who Cares?’ summit by outlining the recommendations for action. 

Hannah Mirza shares why now, more than ever, we need to invest in creating meaningful opportunities for newcomers alongside AI.