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The Media Leader’s parent company Adwanted Group today announced the appointment of Nigel Clarkson as managing director, Adwanted UK.

The Media Leader is excited to reveal the finalists of the 2026 Adwanted Media Research Awards.

Welcome to the Brief, The Media Leader’s round-up of media news.

What does 2026 have in store for the BBC, Trump and the tech giants? Ray Snoddy offers his forecast. 

With six billion viewers likely to tune into the FIFA World Cup this summer, brands have a once-in-a-generation chance to showcase CTV’s creative reach. 

Even as xAI chatbot Grok continues to create and post nude images and CSAM, advertisers seeking to leave the platform could find themselves in a political and legal bind with Elon Musk and the Trump administration.

The deal will give Octave greater audience targeting capabilities and access to more than six million mobile gaming users.

Full-year box office revenues for 2025 were comparable to those in 2023 and 2024. However, revenues at the UK’s largest ad sales house jumped 12% year on year amid growing advertiser demand.

Senior leaders from around the industry predict 2026 will be a year of community, trust, sport and, according to one analyst, reckoning.

World Media Group members from The Wall Street Journal, CNN, New York Times and Havas Media Group reflect on how AI is transforming the business of journalism, and why AI must be adopted without sacrificing the importance of trust.