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Brands must earn Gen Alpha’s attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.

Dax Audio director Tom Streetley and strategy director Faye Trinquart showed how different digital audio environments and devices impact ad conversions.

The rebrand is reportedly likely to result in further consolidation and potential layoffs among GroupM’s agency brands.

Let’s be frank: we all get older. Does the industry need to consider the missed opportunity of both hiring and targeting older generations?

Major global holdcos highlighted macroeconomic uncertainty and generally presented soft guidance updates following a tumultuous Q1.

Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.

Jungle Creations CEO Melissa Chapman joins Jack Benjamin to discuss how brands are challenged to reach young, increasingly niche and community-focused audiences across different platforms.

Total box office revenue last month increased 65% year on year to surpass £100m — more than half of which was accounted for by the game adaptation.

The platform’s generative-AI ads tools will also be coming to the UK in Q2.

The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn’t over yet.