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Welcome to the Brief, The Media Leader’s round-up of media news.

The News Broadcasting commercial director and the Octave MD join host Jack Benjamin to discuss audio’s transition to video, Octave’s new AI product, and why digital audio is undervalued in the current market.

‘The Housemaid’, ‘Hamnet’, ‘Avatar: Fire and Ash’, and ‘Marty Supreme’ all performed well in UK cinemas. ‘Melania’ did not.

WACL’s campaigning co-chair offers practical steps to remove barriers, advance gender equality and create better workplaces for all.

Pearl & Dean’s award-winning Wild Spaces series has raised over £130,000 for National Parks. But it doesn’t mean the credits are rolling just yet, says CCO, Clare Turner. 

Welcome to the Brief, The Media Leader’s round-up of media news.

At LEAD, Meta’s Rima Amin disputed a November Reuters report of an internal document that said Meta earned 10% of its 2024 revenue from scam ads. The lower figure would still account for $5bn to $7bn in revenue.

In time, ‘cool’ always wins, says Mostly Media’s head of growth. Indie labels have benefited from the democratisation of music, and in media, the collaboration of independents has seen them thrive.

Following the launch of the Credos Trust Tracker data for 2025, Channel 4’s chief commercial officer analyses the results and their implications for TV advertising.

The Best Practice Guide for the Responsible Use of Generative AI in Advertising includes eight principles to consider, as well as actionable steps for incorporating them into working standards.