Agency leaders from GroupM, Stagwell, VCCP and the7stars share their thoughts on the contentious topic.
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With 170m viewers up for grabs, the real winners of Eurovision are brands that capture attention across the digital touchpoints that the TV audience is highly engaged in.
EMEA ads VP Damien Bernet discusses takeaways from Netflix’s upfronts, as the streaming giant’s ad-supported plan now reaches 94m monthly active users globally.
Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.
GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.
Heart Breakfast grew its weekly reach by 3.3% year on year, as host Jamie Theakston returned to the show in mid-January following a leave of absence to receive cancer treatment.
Commercial radio’s audience share expanded marginally in Q1, according to the latest Rajars, with Global maintaining mid-single-digit year-on-year growth.
Total share of digital listening rebounded from last quarter, growing 1.1 percentage points to 73.3%, according to the latest Rajar figures.
The latest Rajar figures indicated strength in smart speaker listening, growth at Global and an expansion in listening share for commercial radio against the BBC.