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Following the success of Domino’s GameBreaks, Samsung Europe’s Alex Hole highlights three principles for advertisers considering gamification on CTV.

Luxury consumers are a buoyant audience cohort, according to Ipsos’ Global Influentials 2025 report. So what does it take to earn their trust? 

What we know so far from the Ipsos Race to Christmas study of festive advertising

Creators are reshaping what a TV star looks like and bringing Gen Z audiences back to the small screen, says NewGen’s CEO.

Hannah Mirza outlines how marketers can integrate their products and services into the AI overview and remain visible. 

Reporter Ellie Hammonds identifies three key themes that have been present within the OOH industry this past year, the strength of the medium and an insight into what to expect in 2026.

Welcome to The Brief for Friday 19 December, The Media Leader’s round-up of media news.

We asked Future 100 Club members to tell us who inspired them most in 2025. From industry leaders championing responsible media to colleagues who handled difficult times with grace, here are their media heroes.

From industry launches to cultural phenomena, we asked Future 100 Club members to share the media moments that defined their year. Here’s what caught their attention in 2025.

Smartclip has released its first portfolio of AI agents for client testing, marking the next phase of its ‘Sidekicks’ agentic AI platform. RTL Group’s adtech subsidiary launches agentic AI embedded directly into its SSP.