Regulated TV and its advertising is likely to emerge with an enhanced reputation from the current crisis, writes Ray Snoddy.
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The Covid-19 lockdown has seen marketing budgets suffer their worst reduction since the global financial crisis in 2009, according to the latest IPA Bellwether. Here, industry bosses react to the news.
Certainty tends to be the touchpaper for M&A activity, writes BDO’s Damian Ryan – so how has Covid-19 impacted the media, tech and advertising markets?
Media and marketing consultancy Ebiquity has hired Nick Waters as its new group chief executive officer, replacing interim CEO Alan Newman.
Jan Gooding evaluates the impact the Covid-19 pandemic has had on marketing – assessing what we’ve learned, and what should happen next.
Chris Duncan has been appointed the new CEO of Bauer Media’s UK publishing business, as Rob Munro-Hall is promoted to president of the publishing business globally.
The latest BARB “What People Watch” series focuses on the changing age profile of news viewing in light of the coronavirus pandemic.To access the report, please click the link below:External Link:BARB: What People Watch: Edition 4
The programmatic dream isn’t happening, writes Nick Manning – so let’s use this period to plan for a recalibration.
ITV Commercial has unveiled a new ad proposition, ITV Hub Shout Outs, to enable advertisers to “inform and support the public” during the COVID-19 pandemic outside of linear TV campaigns.
From newsbrands to advertisers, there seems to be a lot of competition for the title of fourth emergency service, muses Dominic Mills. Plus: are jingles due a comeback?