GroupM’s latest adspend forecasts are incredible – but what happens when you factor in ad fraud? Plus: We’ll eat our casquettes if come Boxing Day sales in £2,000 exercise bikes haven’t spiked.
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WPP has completed the sell of 60% of its research and analytics business Kantar to Bain Capital, in a deal that is expected to return $1.2bn to WPP investors through a share repurchase programme.
Full report available at: Mediatel > Connected > Connected Surveys
McDonagh, who is set to join the publisher of the Daily Mirror and Daily Express in January, will be responsible for delivering a data and customer strategy.
Full report available at:Full report available at: Mediatel > landscape > revenue-and-forecasts > Data
If David Montgomery successfully takes ownership of JPI Media, his ambitions will only grow, writes Raymond Snoddy.
Nine months after the consolidation of their global operations, Publicis Media has announced that Blue 449 will be integrated into the Spark Foundry brand in the UK from early next year.
PHD Worldwide has created two new C-suite positions, with Avril Canavan promoted to chief marketing and communications officer and Patrick Ryan promoted to chief commercial officer.
As content creators align with distribution, it’s going to be harder for viewers to find what they want unless they subscribe to a lot of stuff, writes Bob Wootton. Is it a model TV will get away with?
Full report available at: Mediatel > Display > Press > JICREG Trends/Profiles