How does an online brand embrace traditional media and established brand building techniques? Ciaran Deering, head of online at The Grove Media, explains.
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IPA director general Paul Bainsfair takes a moment to think on the challenges and opportunities for agencies in the year ahead.
Partner content: Insights around changing customer trends and consumption habits can be a valuable part of the mix in the recovery new year, writes Bloomberg’s Arif Durrani.
The reach of linear TV and contextual relevance of advanced TV offers a highly cost effective opportunity for advertisers, Unilever’s global media operations director has said.
Partner content: Extending reach beyond linear TV and into streaming sounds expensive, but if done correctly, it can potentially be highly cost-effective, writes Kristian Claxton, head of engagement at Finecast.
In the second of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.
In the first of two end-of-year specials, experts from across the media and advertising sectors reveal their hopes and plans for a prosperous 2021.
84% of European marketers expect to spend more on VOD, addressable TV, connected TV, programmatic TV, TV everywhere and audience-based linear TV in 2021.
While it has certainly been a uniquely difficult year, 2020 is closing on a high, writes Raymond Snoddy.
Nick Manning goes in search of the truth but finds only conspiracy theories, unreliable source material and deceptive content