PHD UK has hired Louise Twycross-Lewis as head of insight within Discovery, the agency’s specialist data, insight and marketing science team.
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The real surprise about the government’s daily COVID-19 briefings is the seeming inability of journalists to hold those in charge to account, writes Ray Snoddy.
Sponsor content: The household and individually targeted nature of door drops and direct mail point towards an increasingly important role for mail in the multi-channel mix, writes Ian Gibbs.
In this week’s Media and Marketing podcast, host John Reynolds speaks with Sarah Douglas, CEO of ad agency AMV BBDO, and Zaid Al-Zaidy, CEO of indy creative agency Above+Beyond.
James Copley assesses the past and current impact coronavirus has had on outdoor advertising before setting out a post-lockdown plan for the sector.
Digital audio provides a huge opportunity for brands, now more so than ever, writes Charlotte Taylor
From its potential as a health diagnostic tool, to simply helping with loneliness, voice technology has reached new heights during the coronavirus pandemic. Marek Wrobel wonders if it will change things forever.
Key figures from the audio world to discuss how they have dealt with the crisis – and what they think is next for radio, streaming, podcasts and voice technology
Sonic branding agency amp has seen Mastercard top its annual audio brand rankings in 2020, while last year’s winner, McDonalds, has been knocked out of the top five.
It’s curious that more advertisers don’t take sonic branding more seriously. Plus: Essential brands clean up; and an unbelievable message from Cannes Lions.