More Uk articles

You can’t order an algorithm to manage your campaign, any more than you can order a toddler to bake a cake, writes The Kite Factory’s search director

Bauer Media has launched a targeted advertising solution, using first-party data from its publishing and radio websites.

The outdoor advertising company has partnered with Jamii, a discovery platform for Black British brands

Raymond Snoddy assesses the media responses to England reaching another semi-final of a major tournament

Demonstrating ESG values and actions to brands could give agencies marginal gains over their competitors, IPA president says

Sponsored: Better collaboration should bring about a better ecosystem where advertisers have a deeper understanding of their customers, writes LiveRamp’s Tim Abraham

EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+

ITV plans to roll out the service on other programmes across different genres later this year. 

The media-buying agency group’s first Digital Academy Programme has begun recruiting in Manchester and London for trainees

Our industry often forgets the end experience of the very people we’re trying to target, warns the7stars’ head of insight and analytics Helen Rose