Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: “We have to… unlearn digital reliance where there has arguably been over-investment.”
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The entire daily market was down just -0.6% and most titles down marginally on October.
Drayton, who has been with the page-wrap business since its launch in 2009, will be replaced by Matthew Newcomb, Inskin’s COO.
Mediatel shares exclusive new consumer data on SVOD pricing strategies, unveiled at Future of TV Advertising Global.
The story of four-year-old Jack Williment-Barr is a perfect symbol of what a serious local newspaper can do when that story is then amplified across the media – and how social media remains a double edged sword.
To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.
Full report available at: Mediatel Connected > Display > Press
PAMCo’s latest cross-platform audience figures for UK magazines unveil a mixed bag of results across the market, while some of the most popular titles continue to grow their audiences.
UK national and regional newsbrands now reach a combined monthly audience of 48 million across print and digital, the latest cross-platform audience figures from PAMCo have revealed.
Zenith UK has this week promoted Sannah Rogers and Jon Stevens as managing directors – with new roles also for Richard Kirk and Matt Skelding.