More Uk articles

Coming under government fire exposes Facebook’s true agenda, writes David Balko.

From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.

The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a “truncated” world view, Accenture Interactive’s Amir Malik warned this week.

With DMGT the current frontrunner to buy the i, Raymond Snoddy wonders what impact adding a non-partisan newsbrand could have on its existing titles.

The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?

Full report available at: Mediatel > Display > Press

Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.

Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.

Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.

WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.