Radiocentre, the industry body for commercial radio, has launched a new advertising campaign to encourage advertisers to continue investing in the medium, despite the challenges of the COVID-19 pandemic.
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Four out of five marketers from major global brands say they are deferring planned campaigns as a result of the Coronavirus crisis, according to new research conducted last week by the World Federation of Advertisers.
As the global COVID-19 pandemic sweeps the globe, it appears more people are turning to podcasts for news and scientific information as much as a distraction.
Clark has close to three decades’ industry experience and joins Dentsu Aegis from Omnicom Group, where she had been CEO of ad network DBB Worldwide for two years.
Dominic Mills kicks off the Future of Audio with a look at how lockdown has drawn us towards radio. Plus: St Dominic’s School for Distance Learning; and the origins of the NHS brand
As Mediatel’s Future of Audio fortnight kicks off, recently published figures released by commercial radio marketing body Radiocentre have shown that the COVID-19 crisis is driving double-digit increases in online listening.
No matter how unpromising the circumstances, opportunities abound for those with imagination and courage, writes Route’s James Whitmore
British radio has always triumphed during times of national crisis, writes Torin Douglas – and all the evidence proves it is working just as well today.
Cannes Lions has today announced that its annual Festival of Creativity and awards has been cancelled for 2020 and will no longer take place in October as planned.
David Pidgeon looks at how the ‘backbone of industry decision making’ could be changed in the long-term.