Demet İkiler has been appointed EMEA CEO of GroupM, WPP’s media investment wing, after seven years as WPP country manager and GroupM CEO in Turkey.
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Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.
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What has always been Coke’s brand positioning has now morphed into today’s must-have ‘brand purpose’ – and the business has fallen victim to the fad.
