British Gas’ decision to retire Wilbur the penguin as a cornerstone of its marketing reawakens the question about the effectiveness of brand mascots, writes Nir Wegrzyn.
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From dealing with dysfunctional supply chains and outdated measurement, to ditching the cynicism about purpose or quantifying creativity, Dominic Mills shares his take-outs from ISBA’s annual conference.
Lythe will lead the agency’s investment team in the UK, overseeing all of Spark Foundry’s media investments, trading activities and commercial partnerships.
James White, formerly ESI Media’s chief trading officer, has been named as the new commercial director of the publisher’s newsbrand the Evening Standard, a newly created role.
Ebiquity’s Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook’s Ian Edwards.
As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.
As public favourability towards advertising declines, a new paper from the industry’s Trust Working Group has identified practical steps advertisers can take to counter the problem.
Shares in WPP plummeted as much as 17% in early hours trading this morning (27 February) as the group’s latest financial report revealed a -1.9% drop in net sales during the fourth quarter of 2019.
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy – and investors and policy makers should honour this fact.