The trade body for UK advertisers has launched a new cross media measurement programme as advertisers seek to challenge the status quo and ultimately improve the way investment is planned across all media.
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The BBC and ITV’s joint streaming service BritBox has launched in the UK today, after signing deals with Channel 4, BT and Samsung.
Stubbs joins from iProspect where she was global president and she will be part of the global leadership team of the WPP agency.
The industry body for commercial radio has promoted Michael Ireland to head of public affairs after four years with the business.
The general election campaign could turn out to be one of the most confrontational and dirty on record, writes Ray Snoddy.
The network is set to launch in the first quarter of 2020.
The account covers almost 30 markets across EMEA, Asia and LATAM for the French-owned insurance firm.
Full report available at: Mediatel > Connected > Connected Surveys > Explorer
A new insight whitepaper report has been released by AudienceProject, covering app and social media usage.Topics explored include these areas: Facebook users leave for other Facebook-owned platforms People younger than 25 years old who would not have a problem living without Facebook Not only social media apps are popular Diversity of app usage calls for… Continue reading AudienceProject: App & social media usage report
Fimalac, the French group owned by billionaire Marc Ladreit de Lacharrière, has bought a majority stake in London-based digital ad agency Jellyfish.