The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a “truncated” world view, Accenture Interactive’s Amir Malik warned this week.
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With DMGT the current frontrunner to buy the i, Raymond Snoddy wonders what impact adding a non-partisan newsbrand could have on its existing titles.
The recent collapse of the world’s oldest travel company Thomas Cook resurfaces some old media issues, writes Bob Wootton. Plus: can you build a career by working flexibly?
Full report available at: Mediatel > Display > Press
Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.
Tracey Follows argues the $4bn merger is not just a move towards further reach – but deeper engagement with an entire generation who want to use media to change the world.
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith’s latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.
WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.
Channel 4 has restructured its advertising sales division, 4Sales, to increase its focus on branded entertainment, growing its digital revenues, and boosting direct-to-client sales.
It’s complex, but adding ‘attention strategies’ to campaigns will be worth it. Plus: Clear Channel greening its estate and Ogilvy’s wedding chicken bucket.