‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.
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sponsor content: Ahead of the Future of Audio conference this week, Bauer Media’s Simon Kilby places his bets on what will define the future of the medium.
Amy Watt has been appointed chief strategy officer of full-service media agency dentsu X, five months after Dentsu announced it would be merging three of its agencies under the brand for the UK market.
JCDecaux and Facebook are advocating a “two screen future” to help marketers balance their long- and short-term goals.
Full report available at: Mediatel > Connected > Connected Surveys > Explorer
Having a simple way to think about the function of content will make a big difference to the up-and-coming generation of marketers.
As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.
Coming under government fire exposes Facebook’s true agenda, writes David Balko.
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.