A different way of thinking about the duopoly’s dominance will be music to the ears for many in adland, writes Dominic Mills. Plus: lunatic acquisitions, and a job title not as daft as it sounds.
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The latest Digital Market Overview uses UKOM-approved Comscore data to offer a top-line snapshot into the online behaviour of the UK audience in the first quarter of 2019.
The RAJAR Audio MIDAS Survey is designed to provide context and insight into how, when and where audio content is being consumed within the new audio environment.Includes: device usage, activities, location and who listened with audio types such as podcasts, live and catch up radio, on demand music services To access the latest quarterly presentation,… Continue reading RAJAR MIDAS: Spring 2019 Digital Audio Survey
For all the data at their fingertips, most advertisers are still far too dimly aware of what actually works for them, writes Bob Wootton. Plus: Just why is Goodstuff so good?
Businesses need to engage men in the conversation about equal pay and embrace the changing ways in which people want to work if the gender pay gap is ever to be closed, senior women in the ad industry declared this week.
Kantar Media has released its Video on Demand Subscriptions report.
Following a string of disappointing results in March, television revenues – as estimated by UK media agencies – performed much better in April.
MacCallum is currently UK chief executive at WPP’s M/SIX, and he replaces Stuart Taylor, who retires next month.
The world is changing, and brands who found their fame by using sex in the past risk alienating consumers if they fail to keep up with evolving attitudes. Michaela Jefferson discovers how advertisers are embracing the challenge.
The BBC, ITV and Channel 4 have always had local television content and culture largely to themselves – but even that is set to change, writes Ray Snoddy