People want the ad industry to use their information in a way that is lawful, transparent and secure. It’s Simon McDougall’s job to ensure that happens – so prepare for major change.
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With Christmas office party season approaching, timeTo has launched a new ad campaign asking members of the ad industry to consider what action they should take if they witness sexual harassment in the workplace.
In this week’s Media & Marketing podcast, sponsored by UKOM, host John Reynolds is joined by a trio of media executives who have all recently launched start-ups.
October was a good month for ITV which saw it’s revenues rise by 7% year on year (YoY), bringing its total up to £135.1m
It’s beginning to look a lot like Christmas could be a disappointment for brands this year, writes Nick Manning.
A new report from Zenith says the industry faces challenges that need resolution before marketers, publishers and consumers realise the “true potential” of programmatic.
An example of genuine brand purpose that is serving the High Street this Christmas has Dominic Mills eating his own hat. Plus: a joke study
Full report available at: Mediatel Connected; TV
Comscore has released its latest report “Beyond Reach: News Engagement in the UK” within which it analyses news consumption in the UK, and the implications for advertisers and publishers.The report looks at, among other topics: The degree of competition in the UK marketplace The type of news being consumed, and how consumers access them The… Continue reading Comscore: Beyond Reach: News Engagement in the UK