Brand purpose. Brand bravery. Stools. Cargo shorts. More stools, with people in cargo shorts sitting on them. Storyliving the living shit out of this trip…
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Host John Reynolds speaks with Russ Shaw, co-founder of Tech London Advocates, and Geraint Lloyd-Taylor, partner, Lewis Silkin’s Advertising & Marketing team.
As the remaining candidates fight it out to become PM, Raymond Snoddy evaluates the role of the media in the increasingly chaotic process.
There’s a new prediction and ‘next big thing’ written about every day… but which ones are rooted in real consumer behaviour?Attest has released a new report – UK vs US: 2019’s Hottest Consumer Trends – which will interrogate how well 5 key lifestyle trends hold up with audiences across the UK and the US.The trends… Continue reading Attest: UK vs US: A Look at 5 Global Lifestyle Trends
To coincide with Sky’s 30th year, Tracey Follow’s at Futuremade looked at what lies ahead for broadcast media and their consumers, isolating five trends for the future: Immersive Entertainment Innovative Interfaces Trusted Sources Smart Environments Empathetic Media To access the report, please click here:External Link:Futuremade: The New Dimensions of Media: Five trends for the future
Full report available at: Mediatel Connected > Display > Press
The advertising industry is in the middle of a “crisis period” where creatively-awarded campaigns have little or no effectiveness advantage over non-awarded campaigns, a new report has revealed.
The current model of non-payment at industry events excludes a huge number of voices and opinions, writes Jan Gooding as she calls for a sector-wide rethink.
The latest cross-platform audience figures reveal an almost universal decline in print readership across the sector, though many titles are successfully offsetting those declines with growing digital reach.
The latest cross-platform audience figures for UK newsbrands show a growth in readership on the whole – although print reach was down unanimously across the market.
