To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.
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PAMCo’s latest cross-platform audience figures for UK magazines unveil a mixed bag of results across the market, while some of the most popular titles continue to grow their audiences.
UK national and regional newsbrands now reach a combined monthly audience of 48 million across print and digital, the latest cross-platform audience figures from PAMCo have revealed.
Zenith UK has this week promoted Sannah Rogers and Jon Stevens as managing directors – with new roles also for Richard Kirk and Matt Skelding.
In the run up to the one year anniversary of the 56 Black Men campaign, Jess Mally reflects on why it is so important to challenge the stereotypes black men face.
The ANA’s word of the year has a lot in common with Boris’ Brexit mantra, writes Dominic Mills – everyone uses it, but no one knows what it means.
If we want to continue using personal data, we’re going to have to accept that there will be a short term investment to collecting it clean, writes Adam Gilsenan. And that’s okay.
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