Adtech doesn’t have an image problem so much as it has a behaviour one, writes Dominic Mills. Plus: Cannes’ infuriating new guidelines.
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After recording declining circulations across all titles in February, March was a fairly static month for newspapers. The dailies market grew a marginal 0.1% over the month.
Led By Donkeys’ outdoor campaign has shown the professionals a thing or two about reach and effectiveness, writes Raymond Snoddy.
Experts from across the industry give their thoughts on the IPA Bellwether report for the first quarter of 2019.
Hodgson was made Cosmopolitan’s digital editor in November 2015 and promoted to digital editorial director in April last year.
Brands operating via subscription services are failing to use the right platforms to effectively communicate with their customers, a new study has found.
WPP agency Wavemaker has hired Adam Puchalsky as its new global head of content, effective immediately.
After flatlining in the final quarter of 2018, UK marketing budget growth has bounced back to its highest level in a year and a half, according to the latest IPA Bellwether report published today.
The CMA launched an inquiry in February this year to establish whether the deal was anti-competitive. With the acquisition now given the go-ahead, Global has become one of the UK’s largest players in out-of-home, second to JCDecaux.