Podcasting and the rise of online listening – matched with growth in connected cars, 5G and smart speakers – is driving the market towards a new renaissance.
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With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is “absolutely focused” on growing its share of in-car listening.
The latest financial figures from the Daily Telegraph provide a decent snapshot of the latest state of play in a difficult art – with good news and bad, writes Raymond Snoddy.
Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.
Full report available at: Mediatel Connected > Connected Surveys > Data
In a survey of over 1000 employees from timeTo’s endorsing companies, one in ten respondents claimed to have experienced sexual harassment during the past 12 months.
‘Brand experience’ currently sits in a silo and is often articulated through tactical means – when it should drive all aspects of consumer influence.
sponsor content: Ahead of the Future of Audio conference this week, Bauer Media’s Simon Kilby places his bets on what will define the future of the medium.