More Uk articles

While internet advertising is set to reach 52% of adspend in 2021, growth is projected to slow to just 9%.

Proximity London has hired Ronnie Crosbie to lead its planning department as head of strategic planning.

Host John Reynolds is joined by the CEO of Unruly, the, group digital director at Diageo, and the CEO of the WFA to discuss the Global Alliance for Responsible Media.

It’s attracted some big names, but there are still many unanswered questions about adland’s latest move to clean up the online world, writes Leena Vara-Patel.

In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here’s why, and what the industry said in response.

MediaCom has promoted James Mackenzie to its UK executive committee, taking on the role of chief investment officer.

Behavioural science shows us that we become more addicted to something when a good outcome isn’t guaranteed. Marketers, take note.

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Sky Analytics is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.

85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global’s digital audio exchange, DAX.