Bauer Media has announced that it will be launching a new classical entertainment radio station, Scala Radio – the third new station to be launched by the commercial radio broadcaster in under 12 months.
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Rachel Arch will be joining the IAB, the industry body for online advertising, as its first head of partnerships, whilst Tom Stevens joins as its first head of marketing.
As part of a trio of promotions, performance marketing agency iProspect has elevated its managing director, Jack Swayne, to CEO, London with immediate effect.
Bountiful Cow’s Erika Mari reflects on the disappointing results of this year’s IPA diversity survey and the concerns she has as a 35 year old woman working in the advertising industry.
Gillette’s adoption of purpose is the last resort of a desperate marketing department, writes Dominic Mills
The six individuals were awarded with FIPA (Fellow of the IPA) status and celebrated at the IPA’s President’s Reception yesterday evening.
News UK has announced a restructure of its commercial division, The Bridge, bringing together print and digital in a shift towards a brand-focused, rather than platform-led, commercial publishing strategy.
Although expectations for consumer spend remain foggy, experts say public engagement with media and advertising will actually increase post-Brexit – creating a missed opportunity for marketers who pull their budgets too quickly.
Full report available at:Mediatel Connected > Connected Surveys > Analysis
The daily national newspaper market overall remained steady in the last month of 2018, recording a negligible period-on-period (PoP) change of -0.2%.