Ebiquity’s Mind the Gap report shows how strategic media planning is a craft we need to double down on, writes Facebook’s Ian Edwards.
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As P&G and Unilever show, in the age of austerity, the market appears to have responded by picking up where governments have failed.
As public favourability towards advertising declines, a new paper from the industry’s Trust Working Group has identified practical steps advertisers can take to counter the problem.
Shares in WPP plummeted as much as 17% in early hours trading this morning (27 February) as the group’s latest financial report revealed a -1.9% drop in net sales during the fourth quarter of 2019.
Despite what many believe, the evidence shows traditional media is set to endure for the long-term, writes Ray Snoddy – and investors and policy makers should honour this fact.
Demet İkiler has been appointed EMEA CEO of GroupM, WPP’s media investment wing, after seven years as WPP country manager and GroupM CEO in Turkey.
Following the ICO’s report into real-time bidding, the IAB’s Christie Dennehy-Neil explains what the sector must do next.
From advertisers and agencies, to the many intermediaries in-between, it is the job of individual companies to finally take action, writes Nick Manning.
Lewis, who was previously CEO of Outdoor Plus before Global went on a buying spree of out-of-home businesses 2018, was named executive director last April.